OurStory- Lakridsbybulow OurStory- Lakridsbybulow

our story

This is the story of the world’s smallest liquorice factory and one man’s desire to make the whole world fall in love with liquorice. If you're a fan of unique and indulgent treats, there's one delicacy store that deserves a special place in your heart – Lakrids by Bülow. From classic chocolate-coated varieties to the saltiest liquorice creations, Lakrids by Bülow offers a world of flavors that will tantalize your taste buds and transport you to a wonderland of candy-like sensations. From Classic to Exotic: Fall into the World of Lakrids. A Sweet Origin Story: Liquorice Through the Ages Lakrids, or liquorice, has a long and storied history that spans centuries and continents. It all began in ancient civilizations like Egypt, where liquorice was cherished for its medicinal properties. Over time, it spread to Europe, becoming a beloved treat in countries like Denmark, the Netherlands, and Finland. The brand that has taken the classic liquorice to new, exotic, and unique flavorish heights is Lakrids by Bülow. Founded by Johan Bülow in 2007, this Danish confectionery company has revolutionized the world of liquorice with its innovative flavors and creative combinations. With all of its success, pop-up stores at all ABC Branches, and an upcoming store opening, Lakrids by Bülow is expanding its reach in Lebanon. Lakrids by Bülow: A World of Flavors Lakrids by Bülow doesn't stop at the classics. The products are a range of impressive array of liquorice sweets that cater to every palate. From the rich and velvety chocolate candy to the tangy red liquorice candy, there's a Lakrids by Bülow treat for everyone. Their innovative creations like butter cookies and sea salt caramel liquorice will have you hooked from the first bite. Classic Chocolate-Coated Lakrids: A Timeless Delight When one thinks of Lakrids by Bülow, one of the first exquisite sensations that might come to mind is those delectable chocolate-coated liquorice balls. Lakrids by Bülow has mastered the art of creating these little bites of heaven. They start with a soft and chewy liquorice center, expertly coated in the finest chocolate. The result? An irresistible combination of sweet and salty, smooth and chewy feeling, that will leave you craving for more. Salty Liquorice: A Bold Adventure for Your Taste Buds For those who enjoy a more daring flavor profile, salty liquorice is where the magic happens. Lakrids by Bülow offers some of the saltiest liquorice you'll ever taste, and it's not for the faint of heart. The unique blend of sea salt and sweet liquorice creates an explosion of flavors in your mouth – a true culinary adventure that you won't soon forget. The Perfect Gift: Lakrids by Bülow for Special Occasions Lakrids by Bülow is not just a delicious treat; it's also a fantastic gift idea. Whether you're celebrating a birthday, anniversary, or simply want to surprise someone special, a Lakrids by Bülow bouquet or customized gift box is sure to bring a smile to their face. Gift shops near you might carry these delightful treats, making it easy to find the perfect present. Lakrids by Bülow is not just a candy-like sensation; it's a journey into the world of exquisite flavors and unique combinations. From classic chocolate-coated Lakrids to the saltiest liquorice adventures, Lakrids by Bülow offers a wide range of treats that cater to every taste preference. So, whether you're treating yourself or searching for the perfect gift, “Fall into the world of Lakrids” and savor the sweetness of life.

Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the liquorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.
Johan bought a liquorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand. This is where liquorice NO.1, NO.2, NO.3 and NO.4 were born.
Johan decided that he wanted to explore the potential of gourmet liquorice even further, and decided to coat his liquorice in chocolate, which has long been a popular treat in Iceland. In Denmark, people were at first sceptical about the idea, but soon the first chocolate-coated gourmet liquorice, A - THE ORIGINAL, saw the light of day. A gluten-free sweet liquorice core, coated in exclusive milk chocolate and rolled in fine liquorice powder.
We might have celebrated our 10 year anniversary, but we are just getting started. Our vision is to spread the love for liquorice around the globe. Not only the sweet kind, not only the salty one, but the whole spectrum of flavours that can be achieved when using liquorice as a spice. We make the world love liquorice.